Marchex Launches Marchex Stream, Unlocking Transformative Conversational Analytics Capabilities for Businesses

Cloud-Based Conversational Data Platform Supports Real-Time
Analytics, Signals and Internal and External Application Development

SEATTLE–(BUSINESS WIRE)–Marchex (NASDAQ: MCHX),
a leading provider of call analytics that drive, measure, and convert
callers into customers, today launched Marchex Stream, a powerful
conversational data streaming and business intelligence platform.

Marchex Stream is a new platform that analyzes consumer-to-business
conversational data, gains insights in real time and at any scale,
extracts signals of consumer intent and supports predictive analytics
and the development of artificial intelligence-driven, use-case specific
applications. It also serves as the foundation for future Marchex
product development and innovations.

In today’s fast-moving multichannel marketplace, it is critical for
businesses to be empowered to access and integrate data across multiple
communication channels, including voice and text. With Marchex Stream, a
customer’s journey can now be captured across its many touchpoints,
including inbound and outbound phone calls, SMS, messaging and chat, in
a single, unified platform and processed within seconds. This capability
is critical for businesses to be able to identify signals and act on key
insights in real time, to both accelerate sales and ensure positive
customer experiences.

Marchex Stream enables businesses to realize the full potential and
value of conversational artificial intelligence and introduces a new set
of industry-leading capabilities, including:

  • Massive cloud-based conversational data storage and analytics
    scalability
    that support Marchex’s growing base of more than one
    billion minutes of analyzed consumer-to-business conversations. This
    means Marchex can meet the communications solution needs of any
    customer, large or small.
  • New streaming capabilities enable processing events and extracting
    signals from conversations as they occur
    , making conversation
    transcripts and multiple AI signals available within seconds. This
    empowers businesses to act as conversations are happening, using
    AI-powered insights to influence their customer’s buying decisions,
    accelerate sales and improve customer experiences.
  • Purpose-built analytics for omnichannel consumer conversations
    across voice and text. These include phone calls, SMS, messaging and
    chat. Every consumer’s buying journey is unique and includes a mix of
    interactions with brands across inbound and outbound voice and text
    communications. This new business reality makes it essential for
    brands to be able to integrate consumer data across all communications
    channels and touch points in a single, unified analytics and solutions
    platform.
  • Rich API for developers to access omnichannel conversation data
    from custom applications and reports, or integrate that data with
    existing business systems.
  • Secure by design, Marchex Stream utilizes multi-layered,
    cloud-based advanced security processes and techniques to provide the
    protection required to support enterprise level needs.

Additionally, Marchex Stream serves as the foundation to support new
customer engagement features and sales acceleration solutions, such as:

  • Real-time personalization – Marchex Stream enables brands to
    personalize website content for visitors based on the content and
    context of their phone calls. It can also process conversations to
    generate multiple AI signals within seconds, as the conversation is
    actually occurring. This signal data can in turn flow into marketing
    platforms, such as Adobe Marketing Cloud, to drive the display of
    targeted content to that individual or similar-segment visitors.
  • Accelerated Enterprise Business Intelligence – Marchex Stream
    also enables dramatic acceleration in post-conversation analytics
    reporting for large-scale conversational data sets, reducing
    availability time to just seconds. Performance at this level can
    enable businesses to operate dynamically and to capture real-time
    opportunities and improve customer experiences, supporting
    strategically enhanced marketing, sales, service and operations
    performance.
  • Real-time advertising in Marchex Call Marketplace – The Marchex
    Call Marketplace Ad Repository uses Marchex Stream to process business
    listing requests via its real-time Ad Serving API. Listing updates
    that previously took up to ninety minutes to complete are now
    processed in seconds, giving advertisers programmatic access to
    real-time ad inventory.

Marchex Stream is built on a proprietary, multi-layered technical
structure that includes a partnership with Snowflake, a leading secure
cloud-based warehouse solution.

“Marchex’s use of data from analyzed conversations delivers actionable
insights that can drive meaningful business results for companies,” said
Snowflake VP of Data Sharing Justin Langseth. “Snowflake’s cloud-built
data warehouse enables Marchex to quickly and securely access insights
from more than one billion minutes of analyzed conversations, delivering
mission critical solutions to their customers. Marchex is a great
example of alignment with the Snowflake mission: to enable every
organization to be data-driven.”

About Marchex

Marchex understands that the best customers are those who call your
company – they convert faster, buy more, and churn
less. Marchex provides solutions that help companies drive more calls,
understand what happens on those calls, and convert more of those
callers into customers. Our actionable intelligence strengthens the
connection between companies and their customers, bridging the physical
and digital world, to help brands maximize their marketing investments
and operating efficiencies to acquire the best customers.

Please visit the Marchex blog or
@marchex on Twitter (Twitter.com/Marchex) to learn more.

Contacts

Marchex Investor Relations
Trevor Caldwell, 206-331-3600
ir(at)marchex.com

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